What is the first thing that comes into your mind when you see a notification that your app has an update?
New app features? Design? Improved features?
Yes, an app update involves fixed bugs, new features, new design, and improved security. It fixes and improves software issues or vulnerabilities. In general, keeping the software up to date with the latest mobile operating system (e.g. current version of iOS) keeps you safe from security flaws that are discovered in the older version.
However, an app update is more than that. Updating apps becomes a strategy of smart business owners today.
The truth is, most successful apps update their apps regularly. Here’s why:
Regular Updates Help Users to Remember About Your App
Most users tend to install, explore the app, and stop using it after a while. In fact, a research conducted by Digital Marketing Community says that over 20% of users simply forget that they have a particular app.
It is also a nice way to inform the users about the new features and changes in your app.
Unlike the pop up ads, which sometimes could be annoying, the update is a smart way of promoting your app.
Regular Updates Promote User Loyalty
Your team collects feedback from your users which helps you discover the things you need to improve or can be added. The regular updates show that you are listening and considering the needs of your users. You care about your users’ satisfaction.
In this way, you are not only promoting user loyalty, it also shows how you put your shoes off to other people.
Regular Updates Helps You Earn Higher Earnings
A study from Business Insider shows that apps that have frequent updates make more higher earnings than those apps that have less updates.
There were no apps that released less than 9 updates per year in 2013 and 2014 that obtained ratings above average. And in 2014, companies like Amazon and Walmart updated their apps up to 25 times, which earned them significantly higher ratings and revenue.
Because of this study, experts have recommended apps to update apps regularly like what successful companies do. However, too many updates can bring you not-so-good effects. 40 updates per year is considered too much.
Regular Updates Helps Your App Maintain on Top
App Store and Google Play have both pages for newly released and newly updated apps. So everytime you update your app, it will be shown on that page.
This obviously means that you can attract more users, number of downloads, and revenue.
So, when was the last time you updated your app?
For questions and concerns about updating apps, send us a message. We’d be glad to help!