App vs Website: Are You Struggling to Make the Right Choice?

September 1, 2020 Custom Software, Digital Marketing, Improve Your Company, Mobile App Development, SEO, Web Development , ,

The majority of companies are moving their businesses offline to online. As Bill Gates once said, “if your business is not on the internet, then it will be out of business”. And that’s true. 

Most of us are turning to the Internet for market research and reviews. The Internet is a great source to upgrade businesses. 

How? 

It offers easier access to customers.

It implies lower administrative costs.

It gives better promotions.

It helps to reach customers worldwide.

And the list of benefits of moving businesses offline to online goes on.

Both websites and apps enable social sharing with your friends and followers. 

But the question is, which is the right choice for your business? Is it the website or app?

You will always hear strong opinions on both sides. But the answer depends on your business.

Things You Need to Consider

How much is your budget?

What features do you need to include?

How do your customers access the Internet?

Do your customers need to access the app offline?

You have to know your users as well. Once you’ve had answers on these questions, you’ll come up with clearer decisions. To help you more in making the right choice for your business, here are the pros and cons of both side:

Pros of Building a Website

  • Instantly available
  • Can be found easily
  • Can be shared easily
  • Easier to create, update and maintain
  • Compatible across devices
  • Can provide you largest possible reach
  • More budget-friendly

Cons of Building a Website

  • Online only
  • Has average options for personalization

A typical website can cost you $1000 to $5000. But if you need a web application that can run part of all of your business it can cost you more than $30,000. Building a website is a good investment because it helps you to establish credibility as a business. Websites are perfect for marketing and informational services.

Pros of Building an App

  • Can attract new customers through the app store or play store
  • Can be installed and runs on your customers’ devices
  • Can provide a unique experience to your customers
  • You can reach your customers with push notifications
  • Has wider options for personalization

Cons of Building an App

  • Accessible for tablet and smartphone users only
  • Some apps can be used offline
  • More expensive
  • Takes more time, effort and money in maintaining

An app with basic features varies from $5,000 to $50,000. Having an app for your business helps you connect better with your customers and increase customer satisfaction which leads to boost profit. And through that, it helps you stay ahead of your competitors.

Looking back with the questions above.

What is the right choice for your business? Is it an app or a website?

It really comes down to the functionality you want to provide to your audience and where they are going to be accessing this functionality. You would not create an app if it is purely to be a digital brochure. 

You might create one if you wanted clients to access information behind a login. You may also create an app if you are holding an event or have functionality that someone would pay for. 

If you want to provide value to your customers and improve your customer engagement, then the app is the right choice for you.

A website is a great tool to start a relationship with your customers, but an app deepens the existing relationship. In some cases, you don’t have to choose between an app or website because these can work together and make your business stand out from the competition.

If you need help with App vs Website for your business, please do not hesitate to send us a message

We are always ready to help.